CANADIAN WOMEN SEXIER THAN AMERICAN, SURVEY SHOWS
Women compete to become first-ever Yak Face of Maxim Canada
TORONTO – August 20, 2007 – According to a recent survey, the majority of Canadian men find Canadian women sexier than American women. And for men looking to check out some of our nation’s sexiest ladies, the first-ever Yak Face of Maxim Canada competition is taking place August 25th in Toronto.
The survey, which was commissioned by Yak Communications (Canada) Corp., revealed that 59% of Canadian men find Canadian women sexier than their American counterparts. “We were thrilled to see that when it comes to sexiness, Canadian women lead the way,” said Nisha Amin, Director of Marketing for Globalive Communications Corp., Yak’s parent company. “We’re very excited to see which lucky lady will become the first ever Yak Face of Maxim Canada and we hope to see lots of people come out for a great event to find out!”
Media Opportunity
The final round of the contest, which has featured sixteen of the hottest new Canadian ‘faces’ each and every week since June, has been narrowed down to just eight gorgeous finalists through online and text votes from the public. The winner of the final contest will be featured in a two-page spread in Maxim Canada later this year and will represent Canada in the International Face of Maxim Search. The final event takes place Saturday August 25th at C Lounge, 456 Wellington Street West, Toronto, beginning at 11 p.m. Media are invited to attend.
Judges for the event include: the Designer Guys, Enza Supermodel and one lucky voter who will be chosen this week. Emceeing the event will be Adnan Virk of the Score.
For more information and full contest details, visit www.yakfaceofmaxim.ca
About the Survey
The Decima data was gathered from August 9 to August 12, 2007 through
Decima's weekly teleVox, the company's national omnibus survey. Results
are based on a sample of 1,001 Canadians, and the corresponding margin of error is +/- 3.1 per cent, 19 times out of 20.
About yakCell
YakCell is a product of Yak Communications (Canada) Corp. Yak’s most prominent long distance offering is 10-10-yak (925), a dial-around long distance service that offers very economical per minute rates. Globalive Communications Corp. acquired Yak Communications Inc. in the fourth quarter of 2006.
yakCell provides a long distance option for cell phone users to save on calls around the world. There are no contracts, activation fees, set up charges or cancellation fees. Signing up is easy and can be done online at www.yak.ca or http://www.yakfaceofmaxim.ca/. The service works from any cell phone in Canada.
About Globalive Communications Corp.:
Globalive Communications Corp. is a leading provider of next generation telecommunications solutions globally and was ranked #1 on the 16th annual Profit 100. Its other prestigious recognitions include being named as one of Canada’s 50 Best Managed Companies for three consecutive years, Deloitte’s Technology Fast 50, and Canadian Business Magazine’s Top 30 Workplaces in Canada. Anthony Lacavera, Globalive’s Chairman and Chief Executive Officer, was named as one of Canada’s Top 40 Under 40 for 2006.
For more information or to arrange an interview please contact:
Lindsay Mattick Davidson
Narrative Advocacy Media
Office: 416 644-4123 / Cell: 647 338-3977
Lindsay.mattick@narrativeadvocacy.com
