Yak Calls on Endeavour
Toronto, Ontario, February 2009 – Yak Communications (Canada) Corp, a telecommunications company owned by Globalive Communications Corp., has engaged Endeavour as its new Agency of Record.
Endeavour will be refreshing the Yak brand image with a multi-media campaign launching at the end of March. In addition to strategy and creative, Endeavour also handles the media planning and buying.
“After being in the marketplace for 10 years, the Yak brand, its products and its customer base have changed. Endeavour understood this which is why we’ve selected them to develop a fresh new voice for Yak,” said Nisha Amin, Director of Marketing, Globalive.
“It was time to take the Yak brand to the next level and to give it a new personality. With over a million customers, the Yak brand is quickly growing, offering new products such as home phone, high speed internet and cellular products, it was time to dial it up,” said Barry Avrich, President of Endeavour.
Endeavour is a Toronto based full service advertising agency established in 2005 by partners Barry Avrich, Tori Laurence and Larry Latowsky.
About Yak Communications
Yak Communications (Canada) Corp. is an integrated communications provider offering a full array of phone services including: home phone, long distance (1+, toll free and dial around), high speed internet, calling cards and cellular long distance to residential consumers across Canada. Yak’s most prominent long distance offering is 10-10-yak (925), a dial-around service which offers very economical per minute rates.
About Globalive Globalive Communications Corp. is currently celebrating ten years of successful operation. Based in Toronto, Globalive develops and delivers innovative applications and first-rate tailored telecommunications services to a wide range of clients. Globalive services over one million customers with brands such as Yak, Canopco and OneConnect.
Since inception, Globalive has been recognized as a leading Canadian corporation gaining numerous impressive awards including:
- Canada’s 50 Best Managed Companies for four consecutive years
- Canada’s Fastest Growing Company in 2004
- Canadian Business’ Top 30 Best Workplaces in Canada
- Canadian Technology Fast 50
- Canada’s 50 Hottest Startups
- Chairman and CEO, Anthony Lacavera has been recognized as one of Canada’s Top 40 under 40